When I say “social networking” what do you think?

If you said, Facebook, Twitter, or LinkedIn, you’re right, but then you’re not.

In the business world, although online social networking sites are great tools to stay in touch and in marketing, it’s not quite enough. It’s not enough to be the profile picture with the witticisms. You have to be apparent to the greater public.

Business/social networking events are great opportunities to get known in the industry community you want to be in. Meeting someone in person and wowing them speaks volumes over your special #FF (follow Friday) shout out on Twitter.

Why should you spend more time networking at business functions? Here’s why.

1. Making contacts, making impressions. Nothing makes an impression quite like being able to speak eloquently, use appropriate humor and wit, and making yourself likable. People tend to remember the small things, like firm handshakes, the way you interact with other people, and how you conduct yourself in public. If you do it all well, they see how this can all translate to a possible opportunity with their company/organization.
2. Keep things in context. The funny thing about the Internet is that people read what you say. Sometimes, when people read what you say without any real context clues to decipher what you mean, they can take things out of context. Being able to meet someone in person can help eliminate any misunderstandings. You especially don’t want to accidently offend or anger someone who can be potential business contact.
3. So you’re qualified, but would you fit in? A lot of companies are specifically looking for the best qualified for the job. But sometimes, the best qualified wouldn’t mesh well with the team or would create a mess out of an already symbiotic and cultured office. Meeting those in charge of hiring (or people who can influence the hirers) and showing off your dazzling personality might just be to your benefit. Never underestimate the power of being relatable.

There is so much value in meeting with people in real life. It’s more memorable than a “Friend Request” and being able to connect face-to-face is more memorable than a Twitter handle.

Business networking events should be considered great networking opportunities. Meeting some movers and shakers would be great for your career, and you never know when these newly built bridges will be handy.

Want help networking and meeting people in your business? Contact Josephine’s Professional Staffing for more information.