If you’re looking for ways to protect your company’s reputation online, drafting a social media policy to include in your employee handbook is a good tactic. There are many ways improper social media use can tarnish your brand’s image, but disgruntled employees are one of the most common. Here are five tips for writing a comprehensive social media policy to set reasonable restrictions on your teams’ use of the Internet.
5 Tips for Writing a Social Media Policy
- Read Other Industry Policies
If you’re unsure where to start when drafting a social media policy, an easy way to get on track is to look at other company’s documents. This will help you determine language, set guidelines and figure out what you can mandate, within reason.
- Define Appropriate Standards
Keeping your social media policy clear will make it more likely for your team members to follow it. Likewise, you’ll need to define appropriate standards for online behavior so your workers have a model to follow. Let your employees know what information is proprietary and internal-use only and what can be shared publically.
- Keep it Simple
Handing your employees a multi-page document that states the dos and don’ts of posting online can be seen as micromanaging. Keep the policy as simple as it can be; it’s best to just include common sense information and let your employees act like the adults they are.
- Explain the Policy
One of the easiest ways to ensure a smooth adoption of a social media policy is to explain it thoroughly to your team and help them understand. Controlling your workers’ use of the Internet can cause some backlash as employees may see this as unfair or unnecessary. Holding a meeting to explain the new policy can help you go over examples of appropriate and inappropriate usage; it can also help to link to articles that explain the need for such a document.
- Decide How You Will Monitor Internet Usage
Once you’ve created a company-wide social media policy, you’ll need to figure out how to enforce it. Will you be using software to track their Internet usage? Before you place an outright ban on social media usage in the office, consider that by doing so, you may lose your chance to monitor your team’s activity.
Setting appropriate standards and educating your team on the new social media policy can help the adoption go smoothly. For more tips for employers and managers, read additional articles on our blog today.