It’s pretty simple: if you write a bad job posting, you’ll get the wrong candidates. Or desperate candidates, or candidates who are applying for everything they see.
All online job postings attract some bad candidates, but poorly written postings attract more. What’s a bad job posting? The ones that look like this:
”XYZ company, located in Washington DC, is the foremost widget maker in the region. We are seeking a Controller. Responsibilities include… blah blah blah.”
That posting is dull and gives you the minimal, most dry information about the company and the job. If you want to attract good candidates, you have to… well, attract them!
When you write your job posting, here are the things you’ll want to include:
- Context. Imagine you’re trying to answer the key context questions that a good candidate will ask about a new opportunity. For example, if you are hiring a controller, answer questions in the posting, before they can be asked, such as:
- what position do I report to?
- how many people report to me?
- what are the annual revenues?
- are you profitable?
Candidates for different positions would ask different key context questions. What you’re trying to do here is begin a conversation by engaging the other person.
2. Expectations. Your posting should describe what success looks like, or what tangible business accomplishments are expected. For example, instead of saying, “this job will help raise funds,” say “this person will be challenged to help generate $1 million dollars that will be used for specific programs.” The reason you’re hiring someone is to get business results. So why not list the results you want, right in the post? It never hurts to let people know what you expect.
3. Communication. Paint a clear mental picture of the possibilities you’re offering, such as what it’s like to work at your company. Or talk about a day in the life of this position. The reader should get a clear idea of whatever value you’re highlighting, whether it’s the great staff, a tangible chance for success, recognition or a fun work environment. So, instead of “we offer a flexible work environment,” describe the 40-hour work week that can start at 6 a.m. or finish at 10 p.m. — whatever works best for the applicant.
4. Meaningful words. In other words, don’t use hackneyed, stale, old meaningless phrases thrown into virtually every posting. These words are so overused, they’ve lost their meaning:
- hands on
- fast paced
- team player
The words you use and the information you share in your job postings make a huge difference in the quality of the candidates you attract. Like to know more? Contact Josephine’s Professional Staffing today!